Hacı Ayvaz announces its 2026 domestic and export sales strategy

Contents

2025 performance reviewed
Complementary role of domestic and export markets highlighted
2026 roadmap finalised

Hacı Ayvaz reviewed its 2025 performance and shared its targets for the new period as part of its 2026 domestic and export sales strategic planning meetings. The company announced that in 2026 it will follow a roadmap focused on sustainable growth and efficiency in both the domestic market and exports.

The company, which operates as Turkey’s first expansion joint and stainless steel hose manufacturer, held its meeting for the domestic sales organisation at the Merit Park Hotel in Cyprus. The meeting on its export sales structure was held at its company in Bulgaria. The meetings were attended by senior management, regional managers and the domestic and export sales teams.

2025 performance reviewed

The main agenda of the meetings comprised 2025 sales performance indicators, regional growth data, developments in export markets, customer feedback and the effectiveness of operational processes.

Results achieved in the domestic market were compared with target achievement rates, and areas of strong performance and topics open to improvement were assessed. For export markets, country-based growth data, new market opportunities, competitive dynamics and distributor structures were discussed.

Complementary role of domestic and export markets highlighted

Commenting on the meetings, Chairman of the Executive Board Serhan Alpagut drew attention to the complementary role of the domestic and export markets in the company’s strategy. Alpagut stated that the performance achieved in 2025 created a strong foundation for both the domestic sales and export organisations.

The statement noted that the aim in 2026 is to sustain growth with a more data-driven, more integrated structure that puts customer experience at its centre. Alongside increasing sales volume, the company’s priorities include strengthening operational efficiency, increasing coordination between teams and developing a sustainable organisational structure.

2026 roadmap finalised

During the meeting, plaques were presented to the regional offices and sales teams that performed successfully according to 2025 results. Following the strategic sessions, the company’s 2026 domestic and export sales roadmap was finalised.

The company stated that it aims to strengthen its position in the sector and maintain its sustainable growth targets in line with its production infrastructure and sales network.